Bibliography
We have compiled a list of books that may be valuable resources, as well as good reading.
| Title | Author | Date | Publisher | ||
| 1 | Service Breakthroughs | Heskett, Sasser & Hart | 1990 | The Free Press, New York | |
| 2 | Delivering Quality Service | Zeithaml, Parasuraman & Berry | 1991 | The Free Press, New York | |
| 3 | Service Management and Marketing | Christian Gronroos | 1990 | Lexington Books, Lexington, MA | |
| 4 | Total Customer Service: The Ultimate Weapon | Davidow and Uttal | 1989 | Harper Perennial, New York | |
| 5 | Service America! | Albrecht and Zemke | 1985 | Warner Books, New York | |
| 6 | The Change Masters | Rosabeth Moss Kanter | 1983 | Touchstone Books, New York | |
| 7 | The Service Edge | Zemke & Schaaf | 1989 | New American Library, New York | |
| 8 | Marketing to Win | Frank K. Sonnenberg | 1990 | Harper & Row, New York | |
| 9 | People Skills | Robert Bolton | 1979 | Simon & Schuster, New York | |
| 10 | The 7 Habits of Highly Effective People | Stephen R. Covey | 1990 | Simon & Schuster, New York | |
| 11 | Non-Manipulative Selling | Alessandra,Wexler & Barrera | 1989 | Prentice Hall Press, New York | |
| 12 | The Customer Driven Company | Richard Whiteley | 1991 | Addison Wesley Publishing & The Forum Corp. Reading, MA | |
| 13 | Are You Communicating? | Donald Walton | 1989 | McGraw Hill, New York | |
| 14 | In Search of Excellence | Thomas J. Peters | 1982 | Harper & Row, New York | |
| 15 | A Passion For Excellence | Thomas J. Peters | 1985 | Random House, New York | |
| 16 | Thriving On Chaos | Thomas J. Peters | 1987 | Knope, New York | |
| 17 | Leaders, The Strategies for Taking Charge | Warren Bennis & Burt Nanus | 1985 | Harper & Row, New York | |
| 18 | The Terrible Truth About Lawyers | Mark H. McCormack | 1987 | Avon, New York | |
| 19 | The Conative Connection | Kathy Kolbe | 1990 | Addison- Wesley Publishing Company, Inc., New York | |
| 20 | Getting To Yes | Roger Fisher & William Ury | 1981 | Penguin Group, New York | |
| 21 | Winning with Difficult People | Arthur H. Bell and Dayle M. Smith | 1991 | Barron's Educational Series, Inc., New York | |
| 22 | Making Presentations with Confidence | Vivian Buchan | 1991 | Barron's Educational Series, Inc., New York | |
| 23 | Strategic Selling | Miller and Heiman | 1987 | Warner Books, Berkeley, CA | |
| 24 | Conceptual Selling | Miller and Heiman | 1987 | Warner Books, Berkeley, CA | |
| 25 | Major Account Sales Strategy | Neil Rackham | 1989 | McGraw Hill, New York | |
| 26 | What They Don't Teach At Harvard Business School | Mark H. McCormack | 1984 | Bantam Books, New York | |
| 27 | Presentations Plus | David A. Peoples | 1988 | Wiley & Sons Inc., New York | |
| 28 | Professional Sales Management | Anderson and Hair | 1988 | McGraw Hill, New York | |
| 29 | The Psychology of Call Reluctance | Dudley and Goodson | 1986 | Behavioral Science Research Press, Dallas, Texas | |
| 30 | Relationship Selling | Jim Cathcart | 1990 | Putnam Publishing Group, New York | |
| 31 | The Business Presentations Workbook | Clark Lambert | 1988 | Prentice Hall, New Jersey | |
| 32 | Talking & Listening | Naomi W. Pertlta | 1990 | Institute of Financial Education, Chicago, Il | |
| 33 | Listening: The Forgotten Skill | Madelyn Burley-Allen | 1982 | Wiley & Sons, New York | |
| 34 | Non Verbal Selling Power | Gerhard Gschwandtner | 1985 | Prentice Hall, New Jersey | |
| 35 | You Just Don't Understand | Deborah Tannen | 1990 | William Morrow and Company, New York, New York | |
| 36 | Increasing Your Leadership Confidence | Bob Biehl | 1989 | Questar Publishers, Sisters, OR | |
| 37 | Why Leaders Can't Lead | Warren Bennis | 1989 | Jossey-Bass Publishers, Los Angeles, CA | |
| 38 | Win-Win Negotiating | Fred E. Jandt | 1985 | Wiley & Sons, New York | |
| 39 | What They Really Teach at Harvard Business School | Francis & Heather Kelly | 1986 | Warner Books, New York | |
| 40 | Marketing | Richard L. Sandhuasen | 1987 | Barron, New York | |
| 41 | You Are The Message | Roger Ailes | 1988 | Doubleday, New York | |
| 42 | The Fifth Discipline | Peter M. Senge | 1990 | Doubleday, New York | |
| 43 | The Fifth Discipline Fieldbook | Peter M. Senge | 1994 | Doubleday, New York | |
| 44 | Successful Large Account Management | Miller and Heiman | 1991 | Henry Holt Co., New York | |
| 45 | Quality Or Else | Dobyns & Crawford-Mason | 1991 | Houghton Mifflin Company, Boston | |
| 46 | The Art of Managing | Hunsaker & Alessandra, | 1990 | Touchstone Book, Simon & Schuster, New York | |
| 47 | Principle-Centered Leadership | Stephen R. Covey | 1990 | Summit Books, New York | |
| 48 | Successful Team Building | Thomas L. Quick | 1992 | AMACOM, American Management Association, New York | |
| 49 | Power Learning | Donald J. Lofland, Ph.D. | 1992 | Longmeadow Press, Stamford | |
| 50 | The Power of Business Rapport | Dr. Michael Brooks | 1991 | Harper Collins Publishers, New York | |
| 51 | The Wisdom of Teams | Jon R. Katzenbach and Douglas K. Smith | 1993 | Harvard Business School Press, Boston, MA | |
| 52 | Men Are From Mars, Women Are From Venus | John Gray, Ph.D | 1992 | HarperCollins Publishers, Inc., New York, New York | |
| 53 | Talking From 9 To 5 | Deborah Tannen, Ph.D. | 1994 | William Morrow and Company, New York, New York | |
| 54 | The Discipline of Market Leaders | Michael Treacy & Fred Wiersema | 1995 | Addison-Wesley Publishing, New York | |
| 55 | Emotional Intelligence | Daniel Goleman | 1995 | Bantam Books, New York, New York | |
| 56 | Leading Change | John P. Kotter | 1996 | Harvard Business School Press, Boston, Massachusetts | |
| 57 | The Corporate Mystic | Gay Hendricks Ph.D. and Kate Ludeman, Ph.D. | 1996 | Bantam Books, New York, New York | |
| 58 | Solution Selling | Michael T. Bosworth | 1995 | Irwin Professional Publishing, Burr Ridge, Illinois | |
| 59 | TQM For Sales and Marketing Management | James W. Cortada | 1993 | McGraw-Hill, Inc., New York | |
| 60 | Getting Into Your Customer's Head | Kevin Davis | 1996 | Times Business, New York | |
| 61 | Team Talk | Anne Donnellon | 1996 | Harvard Business School Press, Boston, MA | |
| 62 | Managing The Professional Service Firm | David H. Maister | 1993 | The Free Press, New York | |
| 63 | The One To One Future | Don Peppers and Martha Rogers | 1993 | Doubleday, New York | |
| 64 | The One To One Enterprise | Don Peppers and Martha Rogers | 1997 | Doubleday, New York | |
| 65 | Getting Partnering Right | Neil Rackham, Lawrence Friedman, Richard Ruff | 1996 | McGraw-Hill, Inc., New York | |
| 66 | Managing Major Sales | Neil Rackham and Richard Ruff | 1991 | HarperBusiness, New York | |
| 67 | Advanced Selling Strategies | Brian Tracy | 1995 | Fireside, New York | |
| 68 | Customer-Centered Growth | Richard Whiteley and Diane Hessan | 1996 | Addison-Wesley Publishing Company, Reading, MA | |
| 69 | Selling The Invisible | Harry Beckwith | 1997 | Warner Books, New York | |
| 70 | Learned Optimism | Martin E.P. Seligman, Ph.D. | 1990 | Alfred A. Knopf, Inc., New York, NY | |
| 71 | Managing With Power | Jeffrey Pfeffer | 1992 | Harvard Business School Press, Boston, MA | |
| 72 | On Negotiating | Mark H. McCormack | 1995 | Dove Books, Beverly Hills, CA | |
| 73 | How to Master the Art of Selling | Tom Hopkins | 1980 | Warner Books, New York, NY | |
| 74 | The Ben Franklin Factor: Selling One to One | James C. Humes | 1992 | William Morrow & Company, Inc., New York, NY | |
| 75 | A Force For Change | John P. Kotter | 1990 | The Free Press, New York, NY | |
| 76 | Selling To VITO: The Very Important Top Officer | Anthony Parinello | 1994 | Bob Adams, Inc., Holbrook, MA | |
| 77 | Roger Dawson’s Secrets of Power Negotiating | Roger Dawson | 1995 | Career Press, Hawthorne, NJ | |
| 78 | Consultative Selling | Mack Hanan | 1995 | AMACOM, New York, NY | |
| 79 | Relationship Marketing | Regis McKenna | 1991 | Addison-Wesley Publishing Company, Reading, MA | |
| 80 | The Goal | Eliyahu M. Goldratt and Jeff Cox | 1992 | North River Press, Great Barrington, MA | |
| 81 | Technotrends | Daniel Burrus with Roger Gittines | 1993 | HarperBusiness, New York, NY | |
| 82 | Working With Emotional Intelligence | Daniel Goleman | 1998 | Bantam Books, New York | |
| 83 | Kotler of Marketing | Philip Kotler | 1999 | The Free Press, New York | |
| 84 | Why People Don't Buy Things | Harry Washburn and Kim Wallace | 1999 | Perseus Books, New York | |
| 85 | The Book of Leadership Wisdom | Peter Krass | 1998 | John Viley & Sons, Inc., New York | |
| 86 | The Power of Nice | Ronald M. Shapiro and Mark A. Jankowski | 1998 | John Wiley & Sons, Inc., New York | |
| 87 | Rembrandts in the Attic | Kevin G. Rivette and David Kline | 2000 | Harvard Business School Press, Boston, MA | |
| 88 | Best Practices | Robert Hiebeler, Thomas B. Kelly, and Charles Ketterman | 1998 | Simon & Schuster, New York | |
| 89 | Dangerous Company | James O'Shea and Charles Madigan | 1997 | Times Business, New York | |
| 90 | The Anatomy of Persuasion | Norbert Aubuchon | 1997 | AMACOM, New York | |
| 91 | Human Capital | Thomas O. Davenport | 1999 | Jossey-Bass Publishers, San Francisco, CA | |
| 92 | Executive's Guide to Information Technology | James Cox | 1999 | John Wiley & Sons, Inc., New York | |
| 93 | Lawyers Are From Mercury, Clients Are From Pluto | Peter D. Zeughauser | 1999 | ClientFocus, Newport Beach, CA | |
| 94 | The Complete Guide To Marketing Your Law Firm | Hollis Hatfield Weishar and James A. Durham | 1999 | American Bar Association, Chicago, IL | |
| 95 | The Knowing-Doing Gap | Jeffrey Pfeffer and Robert I. Sutton | 2000 | Harvard Business School, Boston, MA | |
| 96 | The Invisible Touch: The Four Keys to Modern Marketing | Harry Beckwith | 2000 | Warner Books, New York | |
| 97 | The . Indisputable Laws of Teamwork | John C. Maxwell | 2001 | Thomas Nelson Publishers, Nashville | |
| 98 | Good To Great | Jim Collins | 2001 | HarperCollins Publishers, Inc., New York | |
| 99 | Built to Last | James C. Collins and Jerry I. Porras | 2002 | Harper Business Essentials, New York | |
| 100 | NLP - First Directions | Joseph O'Connor and Ian McDermott | 2001 | Thorsons, HarperCollins Publishers, Inc., London | |
| 101 | Both Sides Win! The 3 Secrets For Success in Customer Negotiations | Logan Loomis | 2004 | HBL Publishing | |
| 102 | Communicate Clearly | Robert Heller | 1998 | DK Publishing, Inc., New York | |
| 103 | The Platinum Rule | Tony Alessandra, Ph.D. and Michael J. O'Connor, Ph.D. | 1998 | Warner Books, Inc., New York | |
| 104 | How To Make People Like You in . Seconds Or Less | Nicholas Boothman | 2000 | Workman Publishing Company, Inc., New York | |
| 105 | The Five Dysfunctions of a Team: A Leadership Fable | Patrick Lencioni | 2002 | Jossey-Bass, San Francisco | |
| 106 | The 8th Habit: Effectiveness to Greatness | Stephen R. Covey | 2004 | Simon & Schuster, New York | |
| 107 | A Whole New Mind - Why Right-Brainers Will Rule the Future | Daniel H. Pink | 2005 | Penguin Group Inc., New York | |
| 108 | The Definitive Book of Body Language | Allan and Barbara Pease | 2006 | Bantam Dell, New York | |
| 109 | The Wisdom of Crowds | James Surowiecki | 2004 | Doubleday, New York | |
| 110 | It's Your Ship: Management Techniques from the Best Damn Ship in the Navy | Captain D. Michael Abrashoff | 2002 | Warner Business Books, New York | |
| 111 | Execution - The Discipline of Getting Things Done | Larry Bossidy & Ram Charan | 2002 | Crown Business, New York | |
| 112 | The Trusted Advisor | David H. Maister, Charles H. Green & Robert M. Galford | 2000 | Touchstone, New York | |
| 113 | Practice What Your Preach: What Managers Must Do To Create A High Achievement Culture | David H. Maister | 2001 | The Free Press, New York | |
| 114 | True Professionalism: The Courage to Care About Your People, Your Clients, and Your Culture | David H. Maister | 1997 | Touchstone, New York | |
| 115 | First Among Equals: How To Manage A Group Of Professionals | David H. Maister and Patrick J. McKenna | 2002 | The Free Press, New York | |
| 116 | Managing The Professional Service Firm | David H. Maister | 1997 | The Free Press, New York | |
| 117 | The Tipping Point: How Little Things Can Make A Big Difference | Malcolm Gladwell | 2000 | Little Brown & Company | |
| 118 | Blink: The Power of Thinking Without Thinking | Malcolm Gladwell | 2005 | Little Brown & Company, Time Warner Book Group | |
| 119 | Strategy And The Fat Smoker | David H. Maister | 2008 | The Spangle Press, Boston, MA | |
| 120 | Law of Connection | Michael J. Losier | 2009 | Wellness Central Hachett Book Group | |
| 121 | What the Dog Saw & Other Adventures | Malcolm Gladwell | 2009 | Little Brown & Company Hachette Book Company | |
| 122 | How The Mighty Fall: And Why Some Companies Never Give In | Jim Collins | 2009 | Harper Business, New York | |
| 123 | The Lure of Global Branding | David A. Aaker and Erich Joachimsthaler | 1999 | Harvard Business Review | |
| 124 | Good Communication That Blocks Learning | Chris Argyris | 1994 | Harvard Business Review | |
| 125 | Teaching Smart People How to Learn | Chris Argyris | 1991 | Harvard Business Review | |
| 126 | The Strategic Power of Saying No | Susan Bishop | 1999 | Harvard Business Review | |
| 127 | The Inside Scoop On Outside Counsel | Randall A. Burrows | 1999 | Harvard Business Review | |
| 128 | Off-Sites That Work | Bob Frisch and Logan Chandler | 2006 | Harvard Business Review | |
| 129 | What Makes a Leader? | Daniel Goleman | 1998 | Harvard Business Review | |
| 130 | Whirlpool's Objective Beauty Contest | Zan Hale | 1995 | Corporate Legal Times | |
| 131 | Why Some Teams Succeed (and So Many Don't) | Harvard Management Update | 2000 | Harvard Business School Publishing | |
| 132 | The Discipline of Teams | Jon R. Katzenbach and Douglas K. Smith | 1993 | Harvard Business Review | |
| 133 | Negotiating with a Customer You Can't Afford to Lose | Thomas C. Keiser | 1988 | Harvard Business Review | |
| 134 | The Nut Island Effect: When Good Teams Go Wrong | Paul F. Levy | 2001 | Harvard Business Review | |
| 135 | Listening to People | Ralph G. Nichols and Leonard A. Stevens | 1954 | Harvard Business Review | |
| 136 | Covert Leadership: Notes on Managing Professionals | Henry Mintzberg | 1998 | Harvard Business Review | |
| 137 | The Smart-Talk Trap | Jeffrey Pfeffer and Robert I Sutton | 1999 | Harvard Business Review | |
| 138 | Barriers and Gateways to Communication | Carl R. Rogers and F.J. Roethlisberger | 1991 | Harvard Business Review | |
| 139 | Small Company, Big Law Firm | Mark Rollinson | 1985 | Harvard Business Review | |
| 140 | The Power of Talk: Who Gets Heard and Why | Deborah Tannen | 1995 | Harvard Business Review | |
| 141 | Customer Intimacy and Other Value Disciplines | Michael Treacy and Red Wiersema | 1993 | Harvard Business Review | |
| 142 | The Leadership Lessons of Mount Everest | Michael Useem | 2001 | Harvard Business Review | |
| 143 | How You Slice It - Smarter Segmentation For Your Sales Force | Ernest Waaser, Marshall Dahneke, Michael Pekkarinen and Michael Weissel | 2004 | Harvard Business Review | |
| 144 | The Team That Wasn't | Suzy Wetlaufer | 1994 | Harvard Business Review | |
| 145 | Attorney Advertising on the Internet: From Arizona to Texas - Regulating Speech on the Cyber-Frontier | Mitchel L. Winick | 1996 | Texas Tech Law Review, Volume . Number 4 | |
| 146 | Promise-Based Management - The Essence of Execution | Donald Sull and Charles Spinosa | 2007 | Harvard Business Review | |
| 147 | Silo Busting - How to Execute on the Promise of Customer Focus | Ranjay Gulati | 2007 | Harvard Business Review | |
| 148 | Managing Global Accounts | George S. Yip and Audrey J.M. Bink | 2007 | Harvard Business Review |
