Marketing has been a way of life for me since 1963. This collection of articles reflects my experience and thoughts as well as those who have influenced my career. Many of you are not marketing consultants and probably don't want to be; however, the message that these articles carry is the need for all of us to focus on:

  • Our clients,
  • Their needs, and
  • How we can best serve them profitably.

I'm sure that you will find these articles both informative and stimulating.

- William J. Flannery, Jr., JD