Bill is the President of The WJF Institute, located in Austin, Texas. The Institute's primary focus is client development and client relationship management, law firm marketing and marketing support programs. The WJF Institute trains lawyers and provides related consulting services in law firm management and leadership. Over the past twenty-three years, The WJF Institute has conducted intensive, small group training sessions for over 16,000 attendees.

Bill graduated from the University of Maryland at College Park, MD in 1967. He started his career in 1966 at the Department of Justice as an instructor. He later joined the Johns-Manville Corporation in their Washington, DC office. In 1969, he joined the IBM Corporation in Washington, DC. While at IBM, he attended the University of Baltimore Law School and obtained his Juris Doctorate in 1973. He also attended the IBM/Harvard Advanced Business Executive Education Institute Program. His IBM career included assignments in marketing training, product marketing, large account marketing, corporate marketing planning, large system management, IBM corporate executive briefing program, corporate strategic planning, finance, litigation management, personal computer product development and technology for the legal profession. He was instrumental in creating a new IBM marketing group specializing in technology systems for the legal profession. The IBM Legal Profession Marketing Group was established in January 1980 in response to the growing technology systems needs of the private practice, courts, governments and in-house counsel here in the U.S. and overseas. As a member of IBM's Legal Profession Marketing Group, his responsibilities included IBM's relationships with key law firm computer customers, corporate law departments' in-house legal systems managers and IBM's outside counsel. He left IBM in 1988 and founded The WJF Institute.

Bill has been a special advisor to the ABA and the Association of Legal Administrators (ALA) on technology and marketing. He has served as a member of the ALA's Long Range Planning Committee. He was involved in developing and implementing the ALA's current long range plan. He has been a member of the ABA's Law School Curriculum Committee. He has lectured in law schools, graduate and undergraduate schools in the U.S. and overseas on strategic planning, technology and marketing. He has published numerous articles on marketing, technology and law firm management in law journals and legal publications.  Bill is a frequent speaker at various legal conferences and meetings.

The WJF Institute's Client Development and Relationship Management workshop was selected as a semifinalist in Inc. magazine's Marketing Masters Awards in 1997 for innovative marketing programs.